Customers vote, Shell donates. $1 million awarded to environmental projects
Carleton Place, ON – Today, Shell will award $1 million to Canadian environmental projects, chosen by its customers. Through the Shell FuellingChange™ Program customers are invited to make any purchase at Shell service stations, collect Shell purchase receipts with voting codes, and vote for their favourite environmental projects on FuellingChange.com. To date, over 13 million votes have been cast by customers!
A total of 31 projects will receive funding, totalling $1 million. After 6 months of dedication in reaching out to Canadians, votes are in and the Mississippi Valley Conservation Foundation has been chosen to receive a grant of $50,000 from Shell.
The Carp River Action Plan is a strategic, multi-year approach to improving the most degraded mid-reach section of the Carp River.
The plan consists of four recommendations for action:
1. Landowner Stewardship
3. A Stream Watch Program
4. Engineered Restoration
“The great thing about FuellingChange is that it empowers environmental and not-for-profit organizations’ efforts in realizing environmental initiatives, reach out to Canadians and get them involved in building a sustainable future,” said Shell Canada’s president and country chair, Lorraine Mitchelmore.
“FuellingChange is part of the process of being proactive and discovering what environmental projects our customers care about.”
Environmental projects pre-selected to participate in the FuellingChange program are eligible to receive funding at three different grant levels: $25,000, $50,000 and $100,000. In addition, those organizations not successful in the voting process receive $10,000 for their project.
Photos of the Carp River and monitoring activities in 2013.